{"id":532,"date":"2021-12-04T16:39:11","date_gmt":"2021-12-04T16:39:11","guid":{"rendered":"http:\/\/allisonhalco.com\/?p=532"},"modified":"2023-12-04T19:53:18","modified_gmt":"2023-12-04T19:53:18","slug":"watch-time-why-creating-a-buyers-persona-is-a-critical-first-step-in-your-marketing","status":"publish","type":"post","link":"http:\/\/allisonhalco.com\/index.php\/2021\/12\/04\/watch-time-why-creating-a-buyers-persona-is-a-critical-first-step-in-your-marketing\/","title":{"rendered":"Watch Time: Why Creating a Buyer\u2019s Persona is a Critical First Step in your Marketing"},"content":{"rendered":"\n<p>I was a guest on the <a rel=\"noreferrer noopener\" href=\"https:\/\/flexmediacle.com\/watchtime\" target=\"_blank\">Watch Time<\/a> marketing podcast to discuss the importance of personas in marketing and more. Watch the entire episode below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Whom are you Talking to? Why Creating a Buyer\u2019s Persona is a Critical First Step in your Marketing\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/jG8byDCAcD4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I was a guest on the Watch Time marketing podcast to discuss the importance of personas in marketing and more. Watch the entire episode below:<\/p>\n","protected":false},"author":1,"featured_media":531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,27],"tags":[],"_links":{"self":[{"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/posts\/532"}],"collection":[{"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":1,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":534,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/posts\/532\/revisions\/534"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/media\/531"}],"wp:attachment":[{"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/allisonhalco.com\/index.php\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}